

Rabbi Ed Harwitz, Head of The Weber School
How long have you been implementing the program?
The Weber School has been implementing the JYP program for four years!
Why did you start to implement the Promise in your school/organization? In other words, what led to the decision to incorporate JYP into your programming?
Service is a central value at The Weber School, given that it is a central value of Judaism and education in Jewish settings. I have long felt that Jewish schools must do more to put real muscle behind our rhetoric. Too often, it shows up only in a mission statement or collateral, without being lived out in practice. Even with the “head, heart, and hand” framework, commonly promoted in Jewish day schools, we are always concerned that Weber makes service a true pillar of our identity.
That is why the Jewish Youth Promise is so compelling and such a meaningful contribution to the broader Jewish communal conversation regarding how we cultivate the commitment of young people to long-term service and philanthropy. The JYP challenges us to ensure that our personal commitments are concrete, not merely in the abstract. In learning about the JYP from Mike Leven and the professional team, this method immediately struck me as brilliant, as it engages students who are tangible and accountable.
I had never seen another organization frame the discussion so effectively, nor create a mechanism for schools to help students take ownership of their role in Jewish continuity. By tying the project to both well-known and less prominent names in the Jewish community, the initiative has gained credibility, prestige, and cachet that motivates our students at Weber to take the pledge with seriousness and reverence. As we have seen, accountability has inspired them towards their highest aspirations and to carry the weight of their commitment forward.
How do you use the Promise in your school/organization?
At Weber’s Senior class retreat, held at the start of the academic year, students plan for the future. Over the course of two days, students balance practical preparation, including academic and college planning, with reflection and goal setting individually and as a class. In that context, the Jewish Youth Promise fits seamlessly. As one is thinking about their coming year and beyond, it is all the more timely and appropriate to reflect on five or ten years down the line, as well as one’s lifelong commitments to the Jewish people, Israel, and one’s broader community.
This is what excites me about the Jewish Youth Promise: it is an essential way that we place muscle behind our school’s rhetoric. As students enter their senior year, they’re asked not only to focus on their personal achievements but to think about how those achievements will ultimately serve causes greater than their own self-interest. The Promise frames tzedakah in the fullest, most ambitious Jewish context – not merely as small, episodic acts of charity, which aligns with how too many of us understand the concept as children – but as a deeply rooted and core value in Jewish tradition. Looking back to the Talmud 2000 years ago and articulated so clearly by Maimonides in the 11th century, success and even wealth are seen as virtues when they are placed in the service of something larger: caring first for yourself and your family, then your community, and ultimately in the service of the Jewish people and improving our world.
What makes me proud is that at Weber, our students can now participate in the Jewish Future Promise movement directly. This is not theoretical – they are making commitments, holding themselves accountable, and joining an international effort. That kind of participation deeply impacts our school culture, showing students that Jewish values are not abstract ideals but living commitments that matter here and now, and that will continue to matter in the decades ahead.
What part of the JYP experience is most impactful for your students?
My best understanding of the impact comes less from what students say directly and more from what I observe, since teenagers often keep experiences like this private. And that is precisely what I love about the JYP —it is designed to be a deeply personal process. When I frame the Promise for students, I remind them: The commitment that you are about to make is something that tens of thousands of Jews around the world, of all ages and in all life stages, have made over the past five years. Your individual statement is part of a global, communal project – yet. ultimately, it is your letter to write and your commitment to make.
I explain to students that this is between “you and you.” Of course, someone at the Jewish Youth Promise team will handle their statements for logistical reasons, but there is no judgment or editorial oversight of their words —our goal is to ensure that in five or ten years, they will receive their own words, written as Seniors in high school, to review and reflect upon at a later time. That realization always sparks a powerful reaction. Students are struck by the idea that they will hear from their younger selves in the future. One student expressed anticipation with a sense of wonder: “What am I going to sound like to me in five or ten years?” That thought can feel strange, even a little anxiety-inducing, but it also offers the exercise a sense of weight and meaning.
Most of the students do not share what they have written – not out of embarrassment, but out of a sense that they feel the experience to be sacred. When I check in privately afterward, almost all confirm they did write a note—our participation rate has averaged 90-95%, demonstrating the meaning and importance of the JYP to our students. remarkable. The feedback I receive usually reflects a mix of seriousness, curiosity, and the recognition that this commitment matters.
How had JYP opened doors for the next steps beyond just receiving the letter itself?
After four years, and especially with my most recent experiences, I can say with absolute certainty that the Jewish Youth Future Promise has enhanced our ability to take a value concept, one deeply rooted in Jewish identity, and move it from aspiration into action. Too often, values remain verbal or written expressions. This program makes these commitments real.
The language of “head, heart, and hand” is ubiquitous in Jewish education. Sometimes, it feels overused—but there is a reason that so many educators all return to it. These pillars reflect the very core of Jewish life and tradition, going back 2,000 years. The real challenge, however, is not naming the values but consistently and effectively putting them into practice. Too often, Jewish schools frame service only as momentary projects rather than as part of a long-term framework.
That’s where the Promise distinguishes itself. It asks students not just to engage in community service, but to think ahead—philanthropically and personally—about their future selves. I’ll never forget one student who reflected with some trepidation, “Will this commitment still feel meaningful to me in five or ten years?” That kind of self-reflection is exactly what the program inspires. It transforms values from slogans into living commitments, shaping how students see their role in Jewish life today and in the future.
If you were to recommend the Promise to another school or organization, what would you say?
Students are making a commitment that they know they will need to fulfill in five years. That self-accountability is remarkably powerful and unique to the experience of the JYP.
Even more striking, though, is the reverence that students show toward the Promise. It is not that they take the task “seriously”—that word doesn’t do it justice. They approach it with deep respect and as a sacred act, for ultimately, it is not about them. They were making a commitment to the Jewish people and to a mission greater than themselves. October 7 and its aftermath have only deepened that reverence and seriousness.
What makes the JYP so unique is that it does not rely on adults or institutions enforcing it. It taps into something internal— our students’ own sense of responsibility to their future selves and to their community. That’s the “secret sauce.” After nearly 30 years in the field of Jewish education, I have experienced countless virtuous efforts and attempts in service and philanthropy education, with ups and downs, moments of success, and moments of failure. The positive intent was always there, but the implementation often fell short. The Jewish Youth Promise, however, provides a clear framework and a built-in accountability mechanism that is unprecedented. And that mechanism—students holding themselves accountable—is visionary and uniquely effective.
Debbie Campbell’s career as a marketing professional spans over three decades. Well-known and highly regarded in the retail, hospitality, franchising, and non-profit industry, she has played a leadership role in developing highly successful brands, and fully integrated marketing and advertising programs, and service cultures. Most recently, Campbell, served as Senior Vice President of Marketing and Communications at Georgia Aquarium, a 501(c)3, responsible for driving attendance, as well as creating and expanding the revenue streams. Prior to Georgia Aquarium, Campbell served as vice president of marketing and branding for Foot Solutions, Inc. Previously, Campbell served as senior vice president of marketing for Atlanta-based U.S. Franchise Systems, Inc. She was a key player in this start-up company and served as a member of the USFS Operating Committee, USFS Executive Committee, and key liaison to two Franchise Advisory Councils. Campbell is a graduate of Emory University with a Bachelor of Business Administration in marketing. She holds a Master of Business Administration in management from Georgia State University.
Prior to joining the Jewish Future Pledge team, Jenna worked at Jerusalem U as a Distribution Associate and Writer. She has worked for many Jewish organizations in her professional life including the Anti-Defamation League, United Jewish Appeal, and Aish International. Jenna is dedicated to Jewish causes, animal welfare and the environment.
She received her bachelor’s degree from Ohio State University and her Master’s in Education from the University of Massachusetts. She currently lives in Denver with her husband and children.
Mark Silberman is the Chair of the Board of the Jewish Future PROMISE. He is the former president of Temple Kehillat Chaim in Roswell, Georgia and former national board member of the Union for Reform Judaism (URJ), where he served on the North American Camping (NAC), budget, and business practices committees.
He is the former Chair of the Board for the Jewish Federation of Greater Atlanta, has served on the Board of Trustees for the past eight years, was the campaign chair in 2017, and has served on numerous Federation committees.
Mark is on the ex-board of JFNA and serves on the board of Jewish Family & Career Services, Hillel’s of Georgia, Atlanta Jewish Film Festival, and the Alliance Theatre. He has been a primary funder and advocate of PJ Library and Jewish Camping in the Atlanta community. Additionally, Mark is a national board member of the Foundation for Jewish Camping.
Mark holds a BA from American University and lives in Atlanta with his wife Linda. The couple has four grown children and six grandchildren.
Before coming to Jewish Future PROMISE, Hadara has had a varied career in both the for-profit and not-for-profit worlds. She has been an entrepreneur, building Jan Micolle, a successful women’s clothing manufacturing company that sold to major retailers like Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
As vice president of distribution and a co-producer at Imagination Productions, an independent documentary film company with a focus on the Jewish world, Hadara placed their films with services like Netflix, Amazon, and iTunes.
Hadara also served as vice president of partnerships at OpenDor Media and brought their Israeli history content to a diverse group of religious, educational, civic, and governmental organizations throughout North America.
Hadara is a community leader and innovator. She co-founded Chaver L’Chayel and helped establish the Friends of the Israel Defense Forces in Atlanta, where she also served as a board member for seven years.
Josh is an experienced non-profit professional, having most recently served as a Regional Director at BBYO. Additionally, he has experience working in retail management, high end luxury sales, and customer service.
A native of Herndon, VA, Josh is a graduate of Virginia Commonwealth University, where he was an active member of the Alpha Epsilon Pi Fraternity and Hillel. Post college, Josh spent a year living in Israel as a participant on Masa’s Israel Teaching Fellows program, then gained practical life skills while traveling the world.
Josh loves great food experiences, spending time with family and friends and helping build a strong Jewish future.
Mark Silberman is a partner and co-owner of Refrigiwear, the world’s leader in cold weather industrial work clothing and accessories. The company, nearing its 65th year, has now welcomed 3rd generation of family members into the workplace.
Mark is a past president of Temple Kehillat Chaim in Roswell, Georgia, as well as a past national board member of the Union for Reform Judaism (URJ), where he served on the North American Camping (NAC) committee, budget committee, and business practices committee. He is currently the chair of the board for the Jewish Federation of Greater Atlanta and has served on the Board of Trustees for the past 8 years, as well as the campaign chair in 2017 and on numerous Federation committees. Mark also serves on the nation JFNA board.
Mark also serves on the board of Hillel’s of Ga. Atlanta Jewish Film Festival and the Alliance Theatre. Mark has been a primary funder and advocate of PJ Library and Jewish Camping in the Atlanta community. Mark is a national board member of the Foundation for Jewish Camping.
Mark holds a BA from American University and lives in Atlanta with his wife Linda. They have four grown children and six grandchildren.
Before coming to Jewish Future PROMISE, Hadara has had a varied career in both the for-profit and not-for-profit worlds. She has been an entrepreneur, building Jan Micolle, a successful women’s clothing manufacturing company that sold to major retailers like Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
As vice president of distribution and a co-producer at Imagination Productions, an independent documentary film company with a focus on the Jewish world, Hadara placed their films with services like Netflix, Amazon, and iTunes.
Hadara also served as vice president of partnerships at OpenDor Media and brought their Israeli history content to a diverse group of religious, educational, civic, and governmental organizations throughout North America.
Hadara is a community leader and innovator. She co-founded Chaver L’Chayel and helped establish the Friends of the Israel Defense Forces in Atlanta, where she also served as a board member for seven years.
Josh is an experienced non-profit professional, having most recently served as a Regional Director at BBYO. Additionally, he has experience working in retail management, high end luxury sales, and customer service.
A native of Herndon, VA, Josh is a graduate of Virginia Commonwealth University, where he was an active member of the Alpha Epsilon Pi Fraternity and Hillel. Post college, Josh spent a year living in Israel as a participant on Masa’s Israel Teaching Fellows program, then gained practical life skills while traveling the world.
Josh loves great food experiences, spending time with family and friends and helping build a strong Jewish future.
Mike Leven is a legendary business executive and visionary philanthropist. Inspired by Warren Buffet’s and Bill Gates’ Giving Pledge, Mike founded the Jewish Future PROMISE to carry on his family’s commitment to Judaism.
Mr. Leven currently serves on the boards of AEPi Fraternity Foundation; HERSHA Hospitality Trust; Honorary board member of Birthright Israel Foundation; Trustee Hadassah College of Jerusalem and The Marcus Foundation.
Professionally, Mike ended his tenure in 2019 as the chairman and chief executive officer of the Georgia Aquarium to devote more time to charitable endeavors like the Jewish Future PROMISE. In the past, he has served as president and chief operating officer of the Las Vegas Sands Corporation, the chairman and chief executive officer of US Franchise Systems, the president and chief operating officer of Holiday Inn Worldwide, and the president of Days Inn of America.
Mr. Leven is a co-founder of the Asian American Hotel Owners Association (AAHOA), an organization that has more than 19,000 members owning more than 40,000 hotels.
Mike is the author of Can’t Do It Yourself: How Commitment to Others Leads to Personal Prosperity, which shares his roadmap to personal and professional success, ending each chapter with a lesson to live by in business and life.
Before coming to Jewish Future PROMISE, Hadara has had a varied career in both the for-profit and not-for-profit worlds. She has been an entrepreneur, building Jan Micolle, a successful women’s clothing manufacturing company that sold to major retailers like Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
As vice president of distribution and a co-producer at Imagination Productions, an independent documentary film company with a focus on the Jewish world, Hadara placed their films with services like Netflix, Amazon, and iTunes.
Hadara also served as vice president of partnerships at OpenDor Media and brought their Israeli history content to a diverse group of religious, educational, civic, and governmental organizations throughout North America.
Hadara is a community leader and innovator. She co-founded Chaver L’Chayel and helped establish the Friends of the Israel Defense Forces in Atlanta, where she also served as a board member for seven years.
Mike Leven is a legendary business executive and visionary philanthropist. Inspired by Warren Buffet’s and Bill Gates’ Giving Pledge, Mike founded the Jewish Future PROMISE to carry on his family’s commitment to Judaism.
Mr. Leven currently serves on the boards of AEPi Fraternity Foundation; HERSHA Hospitality Trust; Honorary board member of Birthright Israel Foundation; Trustee Hadassah College of Jerusalem and The Marcus Foundation.
Professionally, Mike ended his tenure in 2019 as the chairman and chief executive officer of the Georgia Aquarium to devote more time to charitable endeavors like the Jewish Future PROMISE. In the past, he has served as president and chief operating officer of the Las Vegas Sands Corporation, the chairman and chief executive officer of US Franchise Systems, the president and chief operating officer of Holiday Inn Worldwide, and the president of Days Inn of America.
Mr. Leven is a co-founder of the Asian American Hotel Owners Association (AAHOA), an organization that has more than 19,000 members owning more than 40,000 hotels.
Mike is the author of Can’t Do It Yourself: How Commitment to Others Leads to Personal Prosperity, which shares his roadmap to personal and professional success, ending each chapter with a lesson to live by in business and life.
Josh is an experienced non-profit professional, having most recently served as a Regional Director at BBYO. Additionally, he has experience working in retail management, high end luxury sales, and customer service.
A native of Herndon, VA, Josh is a graduate of Virginia Commonwealth University, where he was an active member of the Alpha Epsilon Pi Fraternity and Hillel. Post college, Josh spent a year living in Israel as a participant on Masa’s Israel Teaching Fellows program, then gained practical life skills while traveling the world.
Josh loves great food experiences, spending time with family and friends and helping build a strong Jewish future.
Nadav Alkoby has established a career in public relations, having previously worked with Alpha Epsilon Pi and Zionist Organization of America. Additionally, he worked on political campaigns in Florida and Alabama for United States Senators and members of Congress. A native of Miami, Florida, Nadav attended Florida Atlantic University and earned a B.A. in Political Science with a focus on Middle East Politics.
Nadav owes his deep passion for Israel to his family roots in the Holy Land and his religious faith. One of the values of the Torah most important to him is love thy neighbor, and he spends much of his free time volunteering within his community.
Most recently, Nadav was instrumental in the Surfside Champlain Tower collapse recovery efforts. He volunteered by preparing and handing out meals to first-responders, comforted survivors and victims’ families, and coordinating the distribution of donations. When not pursuing his passion for the Jewish Community, Nadav enjoys seeking adventure at National Parks.
Yanna Angel, originally from Israel, is a former Contact Personnel/Case Manager – Sergeant in the Israel Defense Forces. Angel has a strong background in customer success, having worked most recently with Engaged Media, a WebMD Company. Dedicated to serving others in the non-profit sector, Angel previously worked for the Jewish Family & Career Services as their case manager focused on Holocaust Survivors, The Israel Ministry of Foreign Affairs Permanent Mission of Israel to the UN, and with the Consulate General of Israel.
Angel holds a Bachelor of Arts in Human Resources Management from Sapir Academic College in Israel.
Mark Silberman is a partner and co-owner of Refrigiwear, the world’s leader in cold weather industrial work clothing and accessories. The company, nearing its 65th year, has now welcomed 3rd generation of family members into the workplace.
Mark is a past president of Temple Kehillat Chaim in Roswell, Georgia, as well as a past national board member of the Union for Reform Judaism (URJ), where he served on the North American Camping (NAC) committee, budget committee, and business practices committee. He is currently the chair of the board for the Jewish Federation of Greater Atlanta and has served on the Board of Trustees for the past 8 years, as well as the campaign chair in 2017 and on numerous Federation committees. Mark also serves on the nation JFNA board.
Mark also serves on the board of Hillel’s of Ga. Atlanta Jewish Film Festival and the Alliance Theatre. Mark has been a primary funder and advocate of PJ Library and Jewish Camping in the Atlanta community. Mark is a national board member of the Foundation for Jewish Camping.
Mark holds a BA from American University and lives in Atlanta with his wife Linda. They have four grown children and six grandchildren.
Prior to joining the Jewish Future Pledge team, Jenna worked at Jerusalem U as a Distribution Associate and Writer. She has worked for many Jewish organizations in her professional life including the Anti-Defamation League, United Jewish Appeal, and Aish International. Jenna is dedicated to Jewish causes, animal welfare and the environment.
She received her bachelor’s degree from Ohio State University and her Master’s in Education from the University of Massachusetts. She currently lives in Denver with her husband and children.
Josh is an experienced non-profit professional, having most recently served as a Regional Director at BBYO. Additionally, he has experience working in retail management, high end luxury sales, and customer service.
A native of Herndon, VA, Josh is a graduate of Virginia Commonwealth University, where he was an active member of the Alpha Epsilon Pi Fraternity and Hillel. Post college, Josh spent a year living in Israel as a participant on Masa’s Israel Teaching Fellows program, then gained practical life skills while traveling the world.
Josh loves great food experiences, spending time with family and friends and helping build a strong Jewish future.
Mark Silberman is the Chair of the Board of the Jewish Future promise. He is the former president of Temple Kehillat Chaim in Roswell, Georgia and former national board member of the Union for Reform Judaism (URJ), where he served on the North American Camping (NAC), budget, and business practices committees.
He is the former Chair of the Board for the Jewish Federation of Greater Atlanta, has served on the Board of Trustees for the past eight years, was the campaign chair in 2017, and has served on numerous Federation committees.
Mark is on the ex-board of JFNA and serves on the board of Jewish Family & Career Services, Hillel’s of Georgia, Atlanta Jewish Film Festival, and the Alliance Theatre. He has been a primary funder and advocate of PJ Library and Jewish Camping in the Atlanta community. Additionally, Mark is a national board member of the Foundation for Jewish Camping.
Mark holds a BA from American University and lives in Atlanta with his wife Linda. The couple has four grown children and six grandchildren.
Before coming to Jewish Future PROMISE, Hadara has had a varied career in both the for-profit and not-for-profit worlds. She has been an entrepreneur, building Jan Micolle, a successful women’s clothing manufacturing company that sold to major retailers like Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale’s.
As vice president of distribution and a co-producer at Imagination Productions, an independent documentary film company with a focus on the Jewish world, Hadara placed their films with services like Netflix, Amazon, and iTunes.
Hadara also served as vice president of partnerships at OpenDor Media and brought their Israeli history content to a diverse group of religious, educational, civic, and governmental organizations throughout North America.
Hadara is a community leader and innovator. She co-founded Chaver L’Chayel and helped establish the Friends of the Israel Defense Forces in Atlanta, where she also served as a board member for seven years.
Mike Leven is a legendary business executive and visionary philanthropist. Inspired by Warren Buffet’s and Bill Gates’ Giving Pledge, Mike founded the Jewish Future PROMISE to carry on his family’s commitment to Judaism.
Mr. Leven currently serves on the boards of AEPi Fraternity Foundation; HERSHA Hospitality Trust; Honorary board member of Birthright Israel Foundation; Trustee Hadassah College of Jerusalem and The Marcus Foundation.
Professionally, Mike ended his tenure in 2019 as the chairman and chief executive officer of the Georgia Aquarium to devote more time to charitable endeavors like the Jewish Future PROMISE. In the past, he has served as president and chief operating officer of the Las Vegas Sands Corporation, the chairman and chief executive officer of US Franchise Systems, the president and chief operating officer of Holiday Inn Worldwide, and the president of Days Inn of America.
Mr. Leven is a co-founder of the Asian American Hotel Owners Association (AAHOA), an organization that has more than 19,000 members owning more than 40,000 hotels.
Mike is the author of Can’t Do It Yourself: How Commitment to Others Leads to Personal Prosperity, which shares his roadmap to personal and professional success, ending each chapter with a lesson to live by in business and life.